I think it's more for people who may be looking for a different environment than CA or DA. No site's environment is right for everybody to learn their best in.
I still go on CA and DA, personally. But I'd be interested in how this site goes, I'm definitely willing to at least give it a shot.
Edited:
Everybody is bad at art at some point, my first drawings were awful, but if I was getting Constructive Criticism and help since I started drawing in 5th grade, even though I only drew sporadically, I would have been far past where I'm at now.
The bottom one isn't bad, and MS paint art can definitely be good, it's just that person needs to learn a method and keep working and probably needs some CC that isn't mean because they're probably young. As for the picture, so long as they're having that as a deviantID that really isn't terrible, I don't see why people hate on the "myspace picture" thing so much besides that it's overused and often used by people that they don't particularly like.
If it's for a portrait then they need CC, but that kind of stuff wouldn't have flown in ConceptArt, and on DA people don't give much CC, which is why I think an in-between site may be what people need at this point.
I know that, my early designs were awful too, but everyone improves. The point of the site would be filtering the not so skilled art (still can be uploaded, just not highly exposed to everyone else) and having a less dumb community that can't take CC. Also avoiding obnoxious things like MySpace filter raped self pics that can hardly be called art and also awful circle jerks like fursonas and "My OC character".
Edited:
why not change it to "Standart"?