EA and "bad deal" are mutually exclusive. Just because it's EA published doesn't mean it's going to be a bad deal. Just because it's a bad deal doesn't mean it's from EA. If you stop thinking like that you'll actually find a lot of the stuff they ship is pretty good if you just ignore some of the stupid shit they ship.
Premium looks like a pretty good deal to be honest. And the new BattleLog design is kinda interesting. Need to actually log in at some point myself really...
I always suspected that was the case.