I feel bad for them, everyone should just let them fade into obscurity rather than tearing them apart. But I do agree,this looks terrible.
Depends on what's worse. Any company needs feedback in order to evolve. Just ignoring this crappy game won't help them, either.
But I'm pretty sure that this game just caused their entire demise, unless they can pull a ricochet and start making stellar games.
It's incredibly important for Independent developers to give the best image possible when they release their first game. This thing looks worst than some mods out there. I can't even say if they actually tested the game beforehand. Have you seen how ugly this game is? It looks like a playstation game, and we're in 2012. Most of their "First innovative game" is a rip-off (And pretty much obvious) of Left 4 dead. It's not like "Huh huh killing floor is a rip-off of L4D because you have multiple player and you survive together". It's directly ripped off, from game mechanics to ai director to main menu and gameplay. This thing looks like a cheap "First-try" source mod from a one guy team, rather than the work of 13 people with different jobs each.
I wouldn't be surprised if only 4 of those 13 guys have actually worked on this thing. The rest is just to make the company look bigger/Voice actors.