Read more: http://www.dailymail.co.uk/sciencete...#ixzz24wjArmtmMicrosoft is set to charge British consumers £39.99 to upgrade to the latest version of its Windows software - despite the fact it will charge US customers $40.
Experts said the pricing was 'another depressing example' of British technology buyers being ripped off.
The company announced in July that users would be charged $39.99 to upgrade from any version of Windows since XP to Windows 8 Pro.
However, Microsoft's UK press office today told computer magazine PC Pro that the price will be set at £39.99 in the UK - a straight dollar to pound conversion - even though at current exchange rates, $39.99 equates to £25.30.
Microsoft did not respond to requests from MailOnline to explain the pricing difference.
The update will be downloaded, although Amazon UK was today offering a pre-order version on DVD for £49.
Experts slammed the decision.
'The £40 price tag is another depressing example of the British tech buyer being forced to pay an unjustifiable premium,' said Barry Collins, the editor of PC Pro.
'Itís even more galling when the software arrives in the form of a download, which has none of the extra shipping and distribution costs tech companies normally use as an excuse when they charge British buyers more than their American counterparts.'
Even if the US price doesn't include sales tax, British buyers are still around £10 worse off than their US counterparts.
Microsoft unable to comment on the price discrepancy at the time of publication.
Software companies routinely cite localisation costs and varying tax rates as one reason why prices vary from country to country.
Microsoft is providing a UK English version of Windows 8, as well as special versions that don't include Windows Media Player, to comply with a 2004 European Commission ruling.
Microsoft's EMEA download store is registered in Germany, which applies VAT at a rate of 19% - 1% lower than the current UK rate.
The move comes just days after Microsoft revealed it has updated its corporate logo for the first time in 25 years as it prepares for the Windows 8 launch.