Modern Warfare 2 and the UK have been strange bedfellows in the media lately, with news that Activision will raise the price of the game to £54.99 (nearly $90). According to game industry mogul (and former Sony Europe boss) Chris Deering, the price hike isn't high enough. Deering tells MCV that blockbuster games simply aren't being produced efficiently enough, saying that the price of such games would actually have to cruise up to £70 ($115!) in order to support the industry as they once did.

That said, Deering realizes that there is "a psychological glass ceiling" for the amount consumers are willing to spend, and notes, "Consumers won't spend more, but to write the game, publishers are having to spend more than ever before. That's the key problem."

Of course, the flipside of this is that game prices could be lower if they were produced more efficiently -- or if the games market grew large enough to support the industry by buying more copies. But $115 games? Ouch.

:/ Well it is their product

I wont pay that much for a game. I still wonder why those ass holes are still surprised that the numbers of illegal downloads are rising.

games here cost 100$ so I dont really give a shit.

lol John St. John is in vent

Once again, Steam come out on top.

That's bullshit. Valve's making good money with their underpriced but not casual games, aren't they?

It is for PC games...

Activision, biggest douche in the Gaming Industry since 2002.

still £29.99 for the PC version on play.com so i ain't fussed.

No... EA's the biggest, Activision Second biggest.

No, it really isn't. Not in Europe.

Good thing i got 100 of these for 25$

I guess they don't realize that the leading cause for pirating is that people don't want to waste their money on shitty games.

helps if your games are actually good

that and owning a major distribution system probably helps a little too

Am I the only one that thought this thread was going to be about Blockbuster being forced to charge £70 per rent for any game for however long they let you have it?

still £29.99 for the PC version on play.com so i ain't fussed.

:/ Well it is their product

Yeah, Steam isn't always the answer to everything unfortunately.

I think $115 was what I paid for Fallout 3 Collectors, either that or it was $95. But racking up the normal games is just going to cost the company.