Right now 4chan is at it again by making parental drug groups and the media go ape shit over a new found drug to get you high (which doesn't work by the way), their aim is to make an idiot out of everyone and the media when people actually try this and realize it's a hoax.
Protect our Children from household drugs have jumped on this wagon posting statuses informing "parents" to not let their kids experiment with the newly found drug
Of course this is developing, I'll update this OP as time goes by
CURRENT 4CHAN THREAD:
Refer to it as toothpasting:
Protect our Children from Household drugs facebook page:
(User was banned for this post ("Didn't read the sticky" - Craptasket))